If you are already gathering reviews from a source such as TrustPilot, you can easily pipe these reviews over to display on your site to lend credibility and reinforce trustworthiness. A simple way of Job Function Email Database getting started on improving user experience is to pay attention to any pinch points your site may have during loading and navigation. Google's Lighthouse audit - available free through Chrome browser - is a good way of Job Function Email Database getting an overview of any issues your site may have.

For example, if your site loads fine for desktop users but is sluggish and poorly sized for mobile users, you can be sure that they won't be converting as well. Fixes run from Job Function Email Database straightforward, such as specifying image sizes within the HTML, to those that will be heavier on your Dev resources - such as reducing JavaScript bloat. Speaking of mobile users, in Job Function Email Database light of this report, it is very clear that now more than ever is the time to dedicate resource to improving your mobile site functionality - both as a converting channel and a vital part in the buying journey.

So, that's my summary of our latest E-commerce User Experience research. I hope you've found it useful and you may already have some pointers to start improving your digital channels and platforms. To make sure you're on-track to build a fully integrated marketing strategy throughout reach, act, convert and Job Function Email Database engage, don't Job Function Email Database forget about the other 9 trends covered in the retail e-commerce marketing trends 2021 report, which you can download here.

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