Global prestige beauty retailer Sephora has joined hands with Chinese cross-border e-commerce platform Tmall Global to launch a flagship store dedicated to connect Chinese beauty addicts with global trends.

The U.S. retailer has unveiled its first showroom, featuring products from the likes of Fenty Beauty, Farmacy, Dermataoligca, as well as Natasha Denona and Sunday Riley, both debuting in the Chinese market.

“Through the synergy of online and offline channels, consumers can access overseas brands to fulfill their emerging and evolving needs,” said Benjamin Vuchot, president of Sephora Asia. “This initiative is very special to us, as we are celebrating the 15th anniversary of Sephora China this year.

"Based on our long-term relationships with global beauty brands, we are glad to cooperate with Tmall Global to introduce overseas brands into China market. Through the synergy of online and offline channels, consumers can access overseas brands," said Benjamin Vuchot, Asia President of Sephora. "This initiative is very special to Sephora, as we are celebrating the 15th anniversary of Sephora in China this year. The opening of the Sephora Tmall Global Flagship Store offers a great opportunity for Sephora to continue reinforcing its commitment to the China market."

The Sephora Tmall Global flagship houses 600 products from 25 overseas beauty brands in the country.

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Sephora has joined hands with Chinese cross-border e-commerce platform Tmall to bring its products to the Chinese market, according to an announcement on Wednesday (Jan. 2). The partnership means that Sephora’s products will be included in Tmall’s selection of international brands, which will be available for sale within China. Click https://masterbundles.com/templates/presentations/powerpoint/china/ to download china templates for free. The brand is also planning to open a pop-up store on Tmall .com during Chinese New Year 2019, as well as launching its first brick-and-mortar stores in Hong Kong and Shanghai in 2020. The move comes after Tmall first partnered with Sephora in 2018 to sell more than 100 beauty products from the French cosmetics giant exclusively on its platform.