When we design a box for a product, we wonder "whether our design is strong in advertising and how to design it to differentiate it from similar products". This is when we need to be creative with our designs.
Creative perfume packaging design can make our original advantageous things become more advantageous! It can be said that packaging design occupies a very high position in the advertising of all products. Good packaging boxes can attract more consumers' attention and increase consumers' desire to buy. So what direction will the packaging design go in 19 years?
1.Simple packaging, clear product informationThe information of the product in the box is greatly simplified to avoid causing visual distress to consumers, we only need to emphasize the main information of the product; the main study of visual communication, send useful information to consumers and the information we want to give consumers to know, such as the company's brand, etc.
2 . InterestingSpeaking of interesting we mainly consider is the appearance or shape of the packaging box and the pattern on the exterior of the box. At this time, our design will be combined with the pattern of the packaging form class modified box, so that the box more "grounded".
StorytellingWe will design with illustrations in the form of design, reduce the monotony of the product, so that the packaging can be a dialogue with consumers.
The use of color will be more bold and richThe use of color in our packaging boxes has always been relatively cautious, because of customary reasons, different colors are representing different meanings, affecting the choice of consumers. But in the past one or two years, as the packaging becomes more and more personalized, I think the use of color in the packaging design in 19 years and with the words become more bold and rich.
The font more personalityWe know that the application of fonts in the design is mainly as an elaboration of product information role, the main idea is to introduce the product information more perfect; the back of the packaging design text will output the original function, he will be closer to the direction of visual elements.
Chinese traditional cultural atmosphereWith the increasing influence of Chinese culture in the world, more and more people will learn Chinese culture, will be integrated into the traditional Chinese culture in packaging design, and become one of the important elements of the design. Although we can now see some packaging box design with more or less traditional Chinese cultural atmosphere, it is not very common.
The display of productsIn life we also commonly see, for example, windowed box structure, which is still widely used in our digital packaging boxes, such as a window on the surface of the headphone box and the data cable box, which allows consumers to see the specific form of the physical product more directly.
Environmental protectionThe use of environmentally friendly printing materials and environmentally friendly printing ink, so that the package is more conducive to recycling and degradation, to protect the ecological environment, which must be the future trend of packaging boxes.
Strong experienceOur requirements for the packaging box is not only to it is not only beautiful, but more importantly, to the packaging in the structure of the rationality and ease of use. Make it more experiential and more in line with user needs.